Personal Branding

Personal Branding: The Key to Standing Out In the Crowd…

We can help you create a compelling vision of your unique talents and accomplishments.

What makes consumers choose one product over another? In many cases, it is because of branding, a powerful marketing tool. Personal branding puts the concept to work for individuals. It is the cutting-edge technique to elevate your career and drive your professional success.

If you seek advancement in your field or an entirely new career, you must consider marketing and promoting yourself as a valuable asset. You have a lot to offer – we can show you how to make that clear to others.

Personal branding is essential for professionals who seek a smart advantage. The results are exciting and focused – stand-out qualities in today’s challenging job market.

Discover and develop the brand of YOU

A Career Advantage offers a complete Personal Branding Package, a four-session training and evaluation that will lead you through the process of creating a personal brand and supply you with an ongoing strategy for success.

Session 1, Personal Branding Overview: This session lays the groundwork for your personal brand by getting down to the nitty-gritty of who you are and what you want to accomplish.

What is your vision and purpose? We will explore your idea of ultimate career success.
Clarify your goals. What do you want to achieve, personally and professionally?
Identify your passions and values. Successful people are excited about what they do and possess strong values.

You will also take the Reach360 Assessment, a unique evaluation that assesses how you are perceived by other people.

Session 2, Analysis: We begin developing your personal brand, informed by your ambitions and the results of your Reach360 test.

Session 3, Defining Your Target Audience: We strategize about how you can use your new personal brand.

Size up the competition. What differentiates you from everyone else?
Identify target audience members. Who will be intrigued by and respond to your new brand?
Create a communication strategy. What are the best ways to reach members of your target audience?

Session 4, Secrets for Future Success: We won’t let your training end without making sure you have everything you need to put your new personal brand to work. Your self-marketing plan will include:

A new resume
Your personal brand statement
Tips to maintain your personal identity, including your online identity
A bulleted list of your top accomplishments

That is not all, either. Your Personal Branding Package from A Career Advantage also includes:

A copy of each of these books: Career Distinction: Stand Out by Building Your Brand and Now, Discover Your Strengths
Membership in the Reach Branding Club, with one-year Web-based brand support
Inclusion in the exclusive Executive Power Brand client network

Don’t be left behind. Personal branding is the latest development in the highly competitive field of career advancement. This is the process to position and market yourself to greater success.

Personal Branding